Product Manager Salary Guide (2025): From APM to CPO
Who this is for: candidates planning their next move, hiring teams calibrating offers, and leaders benchmarking across the full product ladder—from Associate Product Manager (APM) to Chief Product Officer (CPO).
How we built this: we triangulated public data from Glassdoor (which reports estimated total pay—base + bonus + stock), Indeed (which focuses largely on base), LinkedIn research on pay transparency and labor trends, and current, transparent ranges in company job postings. Where companies disclose ranges, we quote them directly. (Methodology notes and sources after each table.)
What changed in 2025
Pay transparency continued to spread, pushing more companies to post ranges up front. LinkedIn’s talent team calls it out plainly: “Pay transparency is gaining steam” and forward‑thinking employers are getting ready for it. (LinkedIn)
Location still matters. Atlassian, for example, explains: “Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.” (Atlassian)
And skills are moving fast. LinkedIn’s Work Change Report (Jan 2025) notes: “By 2030, 70% of the skills used in most jobs will change,” with AI as a key catalyst—part of why some PM roles now command sizable premiums. (LinkedIn Economic Graph)
UNITED STATES — Typical pay by level (national view)
Interpretation tip: Glassdoor’s figures below reflect estimated total pay (base + bonus + equity). Ranges shown are the 25th–75th percentiles (“Most Likely Range”). Company postings that follow show base pay.
PM Level
Typical total pay (25th–75th percentile)
Associate Product Manager (APM)
$97K–$146K (US)
Product Manager (PM)
$115K–$192K
Senior Product Manager (Sr PM)
$177K–$271K
Staff/Principal PM
$196K–$301K
Group Product Manager (GPM)
$227K–$382K
Director of Product
$215K–$348K
VP of Product
$247K–$432K
Chief Product Officer (CPO)
$300K–$553K
Sources: Glassdoor pages for APM, PM, Senior PM, Principal PM, Group PM, Director of Product Management, VP Product, CPO (all US). (Glassdoor)
U.S. examples from current company postings (base salary)
Amazon (Senior PM‑T): “The base pay for this position ranges from $136,100/year … up to $235,200/year.” Amazon also notes it adjusts for “cost of labor across several US geographic markets.” (amazon.jobs)
Google (PM II, U.S.): “The US base salary range … is $156,000–$229,000 + bonus + equity + benefits.” (Google Careers)
Google (Principal PM): U.S. base range $272,000–$383,000 + bonus/equity/benefits. (Google Careers)
Automattic (Product Manager, Pressable): “Salary range: $110,000–$180,000 USD.” (Automattic)
APM—real postings:
IXL (APM, San Mateo): $95,000–$120,000 base (New Grad APM also listed at $95,000–$120,000; a second IXL APM role listed $105,000–$140,000). (Greenhouse)
SimplyInsured (APM, Remote US): $75,000–$120,000 base. (Greenhouse)
Housecall Pro (APM, US): $70,500–$88,000 base. (Greenhouse)
Also useful: Indeed’s U.S. average base for Senior PM is $161,600 (plus typical $15K cash bonus), reaffirming that Glassdoor’s “total pay” tends to sit above base. (Indeed)
CANADA — Typical pay by level (national view)
Interpretation tip: Canadian figures below primarily use Glassdoor (total pay). City-level data (Toronto, Montréal) are shown where national data isn’t available by level.
PM Level
Typical pay (most likely range)
Associate PM (Toronto)
CA$68K–CA$99K (Glassdoor 25th–75th)
Product Manager (Toronto)
CA$83K–CA$131K
Senior Product Manager (Canada)
CA$112K–CA$170K
Senior Group PM (Canada)
CA$113K–CA$172K (est. total)
Director of Product (Canada)
CA$134K–CA$209K
VP of Product (Canada)
CA$162K–CA$246K
Chief Product Officer (Canada)*
CA$89K–CA$168K (sample sizes small)
Sources: Toronto APM/PM; Canada Sr PM; Senior Group PM (Canada); Director (Canada); VP (Canada); CPO (Canada). (Glassdoor)
Example from a Canadian posting (base): PointClickCare (Senior PM – Data Platform, Canada): CA$137,000–CA$148,000 base + bonus/benefits (target for new hires across Canadian locations). (Lever)
Note: City premiums are real. In Toronto, Director of Product Management averages ~CA$182K total pay (25th–75th: CA$150K–CA$225K). (Glassdoor)
EUROPE — Representative ranges (UK & Germany as anchors)
Pay varies meaningfully by country, city and sector. Below are UK and Germany snapshots from Indeed/Glassdoor to anchor “Europe” ranges you can scale up or down by market (e.g., London/Dublin/Amsterdam usually pay higher than smaller markets).
United Kingdom (GBP)
PM Level
Typical range & notes
Associate PM (London)
£38K–£60K (Glassdoor 25th–75th)
Product Manager (London)
£52K–£92K (Glassdoor 25th–75th)
Senior PM (UK)
£75K avg. base (Indeed, national)
Group PM (London)
£98K–£178K (Glassdoor 25th–75th)
Product Director (London)
£99K–£161K (Glassdoor 25th–75th)
VP Product (London)
£105K–£192K (Glassdoor 25th–75th)
CPO (UK)
£105K–£243K (Glassdoor 25th–75th)
Sources: APM London; PM London; Sr PM UK (Indeed); GPM London; Product Director UK/London; VP Product London; CPO UK. (Glassdoor)
UK context: Indeed pegs the national PM average at £56.8K, while central London zip codes commonly run £68K+.
Germany (EUR)
PM Level
Typical range & notes
Product Manager (Germany)
€70K–€97K (Glassdoor 25th–75th; median ~€83K)
Head of Product (Berlin)
€84.5K–€138.5K (Glassdoor 25th–75th)
Chief Product Officer (Germany)
€77.5K–€131K (Glassdoor 25th–75th)
Sources: PM Germany; Head of Product Berlin; CPO Germany. (Leadership data shares can be smaller; expect wider variance by company stage and equity.) (Glassdoor)
Reading the fine print: Base vs. total compensation
Glassdoor reports estimated total pay. That’s why senior ranges look higher than many “base” numbers in postings. (See US Senior PM total pay $177K–$271K vs. Indeed’s average base of $161.6K.) (Glassdoor)
Companies often post base only. Google clarifies: “[US] postings reflect the base salary only,” with bonus and equity on top. (Google Careers)
Location bands vary. Amazon includes a line you’ll see often: compensation “reflects the cost of labor across [US] geographic markets.” (amazon.jobs)
Companies with real pay ranges you can cite
Amazon (Senior PM roles): U.S. base $124,500–$235,200 depending on market. (amazon.jobs)
Google (PM & Principal PM): U.S. base from $132,000–$189,000 (PM I) to $156,000–$229,000 (PM II) and $272,000–$383,000 (Principal). (Google Careers)
Automattic (PM): $110,000–$180,000 base (global remote; pays in local currency). (Automattic)
Buffer (full‑company open salaries). Their live page even lists “Diego — Product Manager: $181,680.” (Buffer)
GitLab (global, remote): public Compensation Calculator that factors role, level, and location—useful for sanity‑checking offers. (The GitLab Handbook)
These transparency examples are great anchor points when you’re negotiating or calibrating bands.
Quick regional takeaways (APM → CPO)
U.S.: For the classic Bay Area/NYC hubs, APM base often starts $95K–$140K, with mid‑market firms posting $70K–$120K. Senior ICs cross into $200K+ total routinely; GPM/Director spans $230K–$350K+ total; VP/CPO frequently runs $300K–$550K+ total (equity/bonus heavy at top‑growth companies). (Greenhouse)
Canada: Toronto leads. APM commonly CA$68K–CA$100K; PM CA$83K–CA$131K; Sr PM CA$112K–CA$170K; Director around CA$134K–CA$209K; VP CA$162K–CA$246K; C‑suite data is thinner with CPOreported around CA$89K–CA$168K (expect higher totals where equity is meaningful). (Glassdoor)
Europe (UK & Germany): London commands a premium (PM £52K–£92K, GPM £98K–£178K), with Senior PM around £75K nationally. In Germany, PM sits near €70K–€97K, Head of Product €84.5K–€138.5K, CPO€77.5K–€131K—equity levels and company stage shift the top end. (Glassdoor)
What actually moves your number up or down
Cost‑of‑labor geography (on‑site vs. remote). Companies like Amazon and Atlassian explicitly tie ranges to labor markets or pay zones. (amazon.jobs)
Company stage and equity (late‑stage, high‑growth firms often put more into equity; mature cash‑generative firms skew higher base).
Scope & staff (owning a platform line or cross‑functional program typically maps to GPM/Director‑level bands).
Domain scarcity (ads, payments, ML/AI products often pay a premium).
Skills signaling (AI/analytics fluency; quant experimentation; growth). LinkedIn’s 2025 report tracks the rapid shift in in‑demand skills. (LinkedIn Economic Graph)
How to use this guide in practice
Benchmark apples to apples. When you see a Glassdoor “total pay” number, compare it with base + expected bonus + expected equity in your offer. Indeed’s numbers are helpful for the base component. (Indeed)
Cite transparent postings. Quoting a current range (e.g., Amazon Sr PM up to $235,200 base, or Google PM II $156K–$229K base) gives you credible anchors. (amazon.jobs)
Account for location math. If you’re moving markets (or negotiating remote), ask which pay zone/band you’re being slotted into. Atlassian’s public pay‑zone model shows how firms think about this. (Atlassian)
Look for total‑rewards language. “Base + bonus + equity + benefits” signals there’s more room to structure comp even if base is tight (see Google’s standard language). (Google Careers)
Use transparent employers for comps. Buffer and GitLab publish methodologies—and in Buffer’s case, individual salaries—to help you triangulate fair pay. (Buffer)
Data notes & caveats
Glassdoor vs. Indeed: Glassdoor’s “Most Likely Range” is an estimate of total comp from user‑reported data and modeling; Indeed focuses more on reported base from postings and employer disclosures. Combining both gives a truer picture. (Glassdoor)
Ranges are wide by design. Seniority titles (e.g., Staff vs. Principal, or Head vs. Director) vary by company, and leadership pay often includes equity that Glassdoor summarizes as “additional pay.”
Europe is not monolithic. We spotlighted the UK and Germany because they have robust public data; adjust upward for London/Zurich/Amsterdam/Dublin and downward for smaller markets.
At‑a‑glance: Sources you can reference in negotiations
Amazon Sr PM‑T posting: $136,100–$235,200 base (U.S.), “cost of labor” language. (amazon.jobs)
Google PM II: $156,000–$229,000 base (+ bonus/equity/benefits). (Google Careers)
Automattic PM: $110,000–$180,000 base. (Automattic)
Buffer open salaries (e.g., Product Manager: $181,680 listed on their public page). (Buffer)
GitLab compensation calculator (public method to compute pay by role/level/location). (The GitLab Handbook)
Glassdoor role pages (APM → CPO) and Indeed national role averages (e.g., U.S. Sr PM base $161.6K; UK PM average £56.8K). (Glassdoor)
Final word
If you’re hiring, use the tables as your macro bands and then slot candidates by scope, impact, and location. If you’re job‑seeking, start with the regional range plus company‑posted anchors, and convert “total pay” to base + bonus + equity apples‑to‑apples. Between the public ladders on Glassdoor/Indeed and the growing number of transparent postings (Amazon, Google, Automattic) and handbooks (GitLab, Buffer), you have everything you need to negotiate—and to pay—fairly in 2025.