If you want to understand Gen Z attention, don’t start with TV ratings or banner ads—start with blocks and UGC. Minecraft and Roblox are more than games; they’re participatory platforms where creation, socializing, and commerce converge.
How Minecraft and Roblox Captured Gen Z…
If you want to understand Gen Z attention, don’t start with TV ratings or banner ads—start with blocks and UGC. Minecraft and Roblox are more than games; they’re participatory platforms where creation, socializing, and commerce converge.