Ulad Shauchenka on Product and Technology

Ulad Shauchenka on Product and Technology

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Your Product Needs a Soundtrack: 20 Songs for Every Ridiculous, Glorious Stage of Shipping
Look, your roadmap has more plot twists than a prestige TV finale.
 • Ulad Shauchenka
Top 10 “That’ll Never Work” Ideas… That Absolutely Did
From air mattresses to mice, here are ten once‑ridiculed ideas that shuffled (or slinked) their way into our everyday lives.
 • Ulad Shauchenka
Rebuild vs. Refactor vs. “Leave It Alone”: How to Decide
Mature products sometimes sit on aging architecture: frameworks past end‑of‑life, monoliths that resist change, brittle build systems, and a dependency…
 • Ulad Shauchenka
Top 20 Most Influential Quotes on Product Management (and Why They Matter)
Great product managers keep a toolbox of ideas they return to again and again—principles that help them decide what to build, what to cut, and how to…
 • Ulad Shauchenka

January 2026

How to Apply The Art of War to Product Management
War metaphors are imperfect for modern product work—but Sun Tzu’s 2,500‑year‑old strategy principles map surprisingly well to how we research markets…
 • Ulad Shauchenka
How to Write a Good Product Requirements Document (PRD): A Tactical, Modern Guide
If you build products long enough, you discover a hard truth: most costly rework doesn’t come from buggy code—it comes from unclear intent.
 • Ulad Shauchenka
The CEO Is Not Your User: Taming the HiPPO Before It Sits on Your Roadmap
Picture this: you’ve spent two weeks interviewing users, stitching together a careful story about their jobs‑to‑be‑done, and prioritizing outcomes.
 • Ulad Shauchenka
Good vs. Great Product Managers: 24 Ways the Top 1% Operate
If “Product Manager” were a video game, a good PM plays on Normal: ships features, keeps the trains on time, and can recite the roadmap in their sleep.
 • Ulad Shauchenka
Hiring Managers’ Pet Peeves: The Insider Playbook (plus 7 Silent Dealbreakers that quietly kill offers)
If you’ve ever finished a loop thinking “Nailed it!” and then got the dreaded we’re-moving-forward-with-others email, this post is for you.
 • Ulad Shauchenka
What Does It Mean to Have “Product Sense”? (And How to Build It)
Ask 10 great product leaders to define product sense and you’ll hear variations on the same theme: it’s the ability to make consistently good product…
 • Ulad Shauchenka
Hiring Managers’ Pet Peeves: The Insider Playbook (plus 7 Silent Dealbreakers that quietly kill offers)
If you’ve ever finished a loop thinking “Nailed it!” and then got the dreaded we’re-moving-forward-with-others email, this post is for you.
 • Ulad Shauchenka
Leading Through Influence, Not Authority
How to move a mountain when you don’t own a bulldozer.
 • Ulad Shauchenka
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